Gym Shark | Diffuse Sweat Headband
Digital Imaging Technician (DIT) | Creative Direction | Image Review & Live Capture Support
This campaign marked the launch of Gymshark’s Diffuse Sweat Headband while celebrating representation, strength, and community. The focus was on showcasing the product through elite-level trainers; highlighting both performance and identity.
The project blended product storytelling with portraiture and movement-driven imagery, creating assets designed for digital, e-commerce, and social platforms.
Objective
The objective was to balance a product launch through storytelling; ensuring the Diffuse Sweat Headband remained central while authentically representing strength, and individuality. The environment was fast-paced and highly technical, with multiple talent, setups, and outputs happening simultaneously.
The experience centered on confidence, athleticism, and presence. From solo portraits to group compositions and behind-the-scenes moments, the visuals were designed to feel powerful, intentional, and grounded in real performance culture.
Our Impact
An experience-first, production-focused approach guided the work. By supporting the creative team through live capture review, technical workflow management, and on-set problem solving, we helped ensure consistency, efficiency, and creative clarity throughout the shoot.
The resulting assets formed a cohesive visual library supporting Gymshark’s campaign and product launch ; optimized for digital storefronts, social content, and brand storytelling across platforms.
500+
Attendees
1k+
Foot Traffic
36K
Social Engagement
250
Campaign Assets Delivered
