Vogel Bros. Construction
Role: Marketing Asset Creation | Progress Monitoring | Visual Documentation | Team Headshots | Environmental & Process Coverage
Vogul needed to unified visual systems that could support both brand storytelling and construction documentation. The imagery needed to clearly represent active work environments, project milestones, and team expertise while remaining consistent and reliable across business development, marketing, and internal use.
Objective
The objective was to create a unified visual system that could support both brand storytelling and construction documentation. The imagery needed to clearly represent active work environments, project milestones, and team expertise while remaining consistent and reliable across business development, marketing, and internal use.
Our Impact
We approached the project with a documentation-first mindset, combining creative direction with technical accuracy and site awareness. By capturing imagery with multiple end uses in mind (marketing, progress tracking, and recordkeeping) the final content library became both visually cohesive and operationally valuable.
This approach allowed Vogel Bros. to extend the usefulness of each shoot beyond a single purpose, strengthening project oversight while elevating their external brand presence.
500+
Attendees
1k+
Foot Traffic
36K
Social Engagement
250
Campaign Assets Delivered
